A Decade of PR and Experiential Marketing

For over 10 years, we have successfully partnered with Warner Bros. to promote their iconic video game releases. With iconic franchises like Batman, LEGO, Lord of the Rings, and Mortal Kombat, the stakes are high, requiring innovative and engaging communication strategies to connect with both core gamers and mainstream audiences.

Breaking Through with Creative Campaigns

Our team has consistently raised the bar with tailor-made PR campaigns, targeting not just gaming media but also general interest outlets. This approach has helped Warner Bros. reach wider audiences beyond the gaming community, while also navigating complex relationships with external licensors.

Experiential Marketing at its Finest

One of our standout achievements was organizing the largest experiential event ever held at gamescom, the world’s top gaming trade show, to launch Middle-Earth: Shadow of War. The event brought together 2,000 participants, including press, influencers, and sales reps, while thousands more tuned in via Twitch. With orc cosplayers, Middle-Earth-inspired catering, and a DJ set by Martin Solveig, we created a truly immersive Lord of the Rings experience, setting a new benchmark for gaming events.