Europe-Wide Mixed Reality Launch at Dealerships

Immersive automotive customization across Europe: For CUPRA, MSM.digital launched a groundbreaking mixed reality showroom across all European dealerships. The MR-Showroom allows customers to fully experience and customize the CUPRA Tavascan using immersive mixed reality technology.

Comprehensive 1SP Service Offering

MSM.digital's 1SP service covered every aspect of the project, from developing the mixed reality app and 3D asset creation to consulting, setup, delivery, and after-sales support. This holistic approach ensured a seamless integration across dealerships.

Largest Commercial Use of Meta Reality Labs

As the largest commercial project for Meta Reality Labs to date, the MR-Showroom accounted for 10% of Meta's 2024 headset sales in Europe and has gained significant recognition from both Volkswagen and Meta.