PrepaRING for the Holidays

As the summer vacation season approached, we launched a targeted influencer campaign to promote Ring’s home security solutions. The focus was on positioning the Ring range of products as more than just a camera but a comprehensive security system offering peace of mind while you're away.

The Master Plan

By partnering with six macro-influencers, including @ClemensBrock and @FitnessOskar, we spread the message that now is the best time to secure your home for holiday travel. With engaging, relatable content, they highlighted Ring's ease of use and top-tier security features.

Exceptional Engagement & Results

The campaign saw significant success, including a sweepstake with @ClemensBrock, where a travel voucher attracted over 200,000 entries. Combined with strategic advertising, the campaign achieved 21 million impressions and 120,000 link clicks, making it clear that influencer marketing is key to Ring’s brand growth.