Contact
Robert Großekathöfer @ New Fluence
1SP Agency 2026
Intro
In a saturated fitness market driven by short-lived influencer spikes, BLACKROLL needed more than reach. The brand required:
Scalable presence across Germany, Austria and Switzerland
Reduced reliance on single macro creators
Authentic product integration in real routines
A continuous source of usable social assets
Credibility in an increasingly AI-driven content landscape
Instead of concentrating investment on a handful of macro influencers, New Fluence activated a diversified network of micro and mid-tier creators across performance, outdoor, lifestyle and family segments. Content was developed natively for Instagram and TikTok and integrated naturally into training sessions, recovery habits, travel moments and everyday routines. By distributing performance across more than 110 creators, the model delivered:
Reduced single-creator dependency and lower volatility
Multi-segment audience expansion across DACH
Continuous production of scalable social assets
Stable, algorithm-friendly reach
Results
BLACKROLL® strengthened its presence across performance, lifestyle and family audiences in DACH while building a scalable, reusable content engine for ongoing organic and paid growth. By distributing performance across a broad creator network, the brand reduced dependency risk and built trust across multiple communities while generating more than 200 authentic product integrations ready for paid amplification, creative testing and retargeting. Influencer marketing evolved into a structured growth driver that supports sustained awareness, efficient performance scaling and long-term paid impact.
