Bringing the Wasteland to Life

Amazon Prime Video launched an ambitious campaign for its new Fallout series, blending gaming culture with mainstream entertainment. Though Prime Video had existing agencies, they brought us in as specialized gaming agency to spearhead the campaign, culminating in a major event.

Strategic PR and Influencer Hype

The goal was to create organic buzz through influencers and earned media. We curated a diverse list of influencers beyond gaming to broaden the reach. This no-budget strategy sparked excitement, and we managed everything from influencer coordination at the event to post-event coverage.

A Spectacular Event: Merging the Past and Future

The immersive launch event merged 1950s nostalgia with futuristic dystopia, capturing the essence of Fallout. From venue scouting to scenography, we oversaw every detail and included walking acts, 1950s decor, themed drinks, and snacks which transported guests into the Fallout world.

A Highly Effective Campaign

The event combined PR, influencers, and stunning visuals, generating major social media buzz and positioning Fallout as a must-watch series.