Engaging Fans through Cosplay

In collaboration with our exclusive talent Kamui Cosplay, we partnered with HOYOVERSE to elevate Genshin Impact’s presence at gamescom for two consecutive years. Our objective was to raise awareness, attract new players, and build excitement through live performances and meet & greets at the event.

Reaching Millions Across Platforms

The campaign generated 129 million impressions in total, with over 500 pieces of content across TikTok, Instagram, YouTube, and Facebook.

Engaging the Gaming Community

By showcasing the entire creative process on social media, we successfully drew large crowds to the Genshin Impact booth, driving engagement and player growth.