Game Pass Roadshow

Creating an Immersive Cloud Gaming Experience: The Xbox Evangelism Team partnered with Telefónica to bring the Game Pass Roadshow to life. The team designed and set up a pop-up experience area in five locations across Germany, where participants explored cloud gaming, browsed the extensive Xbox Game Pass library, and competed in a Forza Motorsport tournament with a chance to win an Xbox controller.

Exceptional Participant Feedback

The event was a resounding success, with 99% of participants eager to see it return. The event earned an impressive Net Promoter Score (NPS) of 95, showcasing its overwhelming popularity.

Boosting Game Pass Awareness

In addition to the fun, 88% of attendees reported learning something new about Xbox Game Pass Ultimate, and they could name at least three key takeaways, demonstrating the event’s effectiveness in educating gamers.