Spark AR Brings Festive Magic to Life

For SWISS’ annual LXmas celebration, we implemented a comprehensive communication strategy that combined sweepstakes, advertising, and engaging digital content to capture the festive spirit and drive high levels of audience engagement. The campaign’s centerpiece was an immersive event space at Zurich Airport, coupled with five interactive Spark AR experiences that brought Swiss holiday traditions to life for travelers and digital audiences worldwide.

Blending Onsite and Digital Experiences

At Zurich Airport, the LXmas event became a highly anticipated holiday highlight, showcasing Swiss culture and festive cheer. Simultaneously, we extended the event's reach globally through social media, where the Spark AR experiences encouraged high levels of interaction. The digital extensions allowed users from around the world to participate in the holiday magic, blending real-world charm with cutting-edge augmented reality.

Results and Impact

The campaign generated significant visibility both online and offline. The Zurich-based event attracted a large number of attendees, while the digital components saw high engagement across social media platforms. The Spark AR activations were a particular highlight, fostering joyful participation and cementing SWISS’ position as an innovative leader in blending travel and technology during the festive season.